It’s time to bean bag some joy as we’ve teamed up with fellow North East legend Greggs to cook up something a little unexpected: their first ever homeware collection. And of course, it’s got our comfort-first twist. 

The one-of-a-kind range comes after a weekend of speculation from Greggs fans who have been spotting posts of giant bakes and sausage rolls in unusual places across social media, sparking a wave of curiosity and excitement amongst many eagle-eyed followers… 

Launching at 10am on Thursday 11th September, the six-piece range takes Greggs’ most loved bakes and turns them into squishy icons for your home. Think XL Sausage Roll bean bag (yes, really), a 2-metre Steak Bake you can actually lounge on, and cushions shaped like the Greggs bag, Steak Bake and Vegan Sausage Roll.  

Comfort with personality, served just the way we like it. 

In a collection that’s guaranteed to turn heads - from flat mates to co-workers, there really is an item for every Greggs fan. The Greggs Bag, Steak Bake or Vegan Sausage Roll cushion are perfect for adding some tasty flair to any lounging nook – perfect for snacking, snoozing or scrolling in style. 

The Greggs Recliner Bean Bag (Gaming Chair) is set to level-up any game-cave or bedroom, and with built in pockets, it’s perfect for stashing away Greggs treats for when pausing is just not an option.  

For those looking for something unmistakably Greggs, the XL Sausage Roll Bean Bag (coming in at a whopping 1.5 metres long…) and the XL Steak Bake Bean Bag (coming in even bigger at nearly 2 metres of plush perfection…) will have you lounging like the true Greggs legend you were born to be. 

This isn’t just merch — it’s a lifestyle. Whether you’re levelling up your gaming cave, adding some fun to your flat, or just want the ultimate snack spot, we’ve made comfort you can sink into (literally). Built-in pockets for stashing treats included. 

The full Greggs x icon line-up

Greggs Bag Cushion, £19.95 

Reminisce about the good times (like when you had a Greggs in your hand) thanks to the replica savoury bag design, crafted with matt-finish water-resistant fabric. ​  

Greggs Steak Bake Cushion, £19.95  

Long the backbone of Iconic British cuisine, now the Steak Bake can be the star of your favourite armchair too. Finally!​  

Greggs Vegan Sausage Roll Cushion, £24.95  

Make a pastry-loving statement in your home decor with this fun and frankly iconic Greggs Vegan Sausage Roll Cushion. ​  

Greggs Recliner Bean Bag (Gaming Chair), £59.95  

Give into temptation and melt into the recliner’s comfortable shape with a perfectly squishy cushion and high back for support. 

Greggs XL Sausage Roll Beanbag, £69.95 

The nation’s favourite and tastiest Sausage Roll has been immortalised in an amazing bean bag cushion. This delicious looking floor cushion can be used as a single-seat or two-person seat. ​  

Greggs XL Steak Bake Bean Bag, £89.95 

Recline and relax to your heart’s content on this super-size floor cushion, or shuffle up because there’s plenty of room for two. Finally, a Greggs you won’t mind sharing! ​  

Comfort should always come with a smile. And with this drop? We’ve nailed both. 

The full collection goes on sale at 10am on Thursday 11th September.