Comfort. But make it icon.
Big news, we’ve hit the high street.


This Christmas, our Greggs × icon collection has landed exclusively at Fenwick Newcastle,  our first-ever step into bricks-and-mortar retail, and it couldn’t feel more right.
Three icons. One story.
All born in the North East, all loved across the UK, and all obsessed with making everyday life a little bit better, whether that’s a sausage roll, a spot of shopping, or the perfect place to flop after both.


Seeing our designs in Fenwick feels like a real full-circle moment. It’s where craftsmanship meets comfort, and where a proudly regional collaboration takes its place on one of the most iconic shop floors in the country.
The Greggs × icon collection brings together playful design and serious comfort. From bean bags inspired by the UK's most-loved bakery to limited-edition products made for gifting, lounging and everything in between.


Proudly designed in the North East.


Made for real life.