Our officially licensed Newcastle United bean bags are here! And they mean more to us than just a new drop. They’re a nod to where we’re from, who we’re for, and what we’ve always believed comfort should be.

We’re proudly based in the North East. It’s where icon was built, where our ideas take shape, and where comfort-first design has always come naturally. So creating a piece that celebrates one of the region’s most iconic clubs? That felt like a home win.

These bean bags are made for real fans and real homes. The kind where match day means feet up, nerves jangling, and maybe not looking during penalties. They’re supportive, sink-in comfy, and designed to live happily in your living room, not hidden away.

And because this is icon, comfort doesn’t come at the expense of design. Clean lines. Comfy, considered shape. Built to last through every season, every goal, every “how did that not go in?”

This isn’t about shouting. It’s about quiet confidence. The kind you only get when you know who you are and where you come from. Or the kind you’d need to ride a bike and eat an apple at the same time (if you know, you know).

Black-and-white comfort, straight from the North East of England.
Designed with pride.
Made for real life.